{In the modern landscape of venue branding, live brand activations are no longer a side activity — they’re essential. Today’s audiences don’t just want food — they want a sensory trigger.
That’s where the team at goldroom provides:
- Immersive guest experiences crafted for F&B spaces
- Tactile, visual, and social-first events built around your venue
- Content-driven moments that happen inside your trading hours
We design experiences like:
- Tasting journeys guided by creators or chefs
- Projection and light-mapped menus
- Augmented signage, mood-based lighting, and soundscape triggers
Tailored to:
- Bars revamping their identity
- Pop-ups seeking high-visibility moments
- Groups hosting influencer-tied previews
goldroom experiential includes:
- In-venue mapping + staff alignment
- Lighting, music, prop sourcing
- Collaboration with chefs, FOH staff, and floor plans
Outcomes include:
- Engagement spike across UGC platforms
- Better rebooking rates tied to event memory
- Press + PR pick-up without traditional media costs
Experience formats:
- Nightly activations over a promo window
- AR menus and interactive orders
- “Book to unlock” mystery dishes
Built for:
- Franchise arms launching nationwide campaigns
- Marketing teams with no time for physical builds
- Hospitality brands competing for share of voice in busy precincts
Why goldroom:
- No generic agencies — we do hospitality only
- Every activation planned to your floorplan, guest flow, and trade rhythm
- Concepts built to be filmed, turned into reels, and reposted instantly
- Emotion meets conversion: you don’t just go viral, you get booked
Add-ons:
- Influencer overlay: invite + capture + edit pack
- Signage and menu conversion kits for new brand launches
- Guest feedback loop embedded via QR content triggers
- Paid amplification of UGC moments via Meta/TikTok
- CRM integration for loyalty hospitality brand identity design Australia retargeting
Use cases:
- A wine bar wants to launch a brand identity with influencer coverage
- A hotel brand wants a immersive dinner captured and repurposed
- An upmarket lounge needs a fast activation to fill off-peak slots
Real results:
- {A midweek experience led to over 200,000 social impressions, 3X rebookings, and 60+ UGC assets, including multiple organic tags
- {Guests shared the activation as “something I had to post”
Start here:
- {Check out the goldroom activation portal and submit your brief
- {Receive a launchable concept deck based on your audience segment
- {Activate in-venue with goldroom’s crew
- {Access post-campaign insights with engagement data
Goldroom — where social content happens in real life.